Technology accelerates fundamental retail shifts, forcing businesses to reimagine customer journeys. Today’s shoppers are more connected than ever: they have more choice and control over what they buy, wear, watch, and consume. Because of the changes, the retail industry is evolving from “purchase intent-based customer journeys” to “always-on shopping,” driven by discovery and experiences.

Yet, many retailers still focus on promotion and product-based campaigns instead of being genuinely customer-driven. To win the future, retailers must remove friction along the shopping journey, creating seamless customer experiences.

Creating this experience starts with a holistic, omni-channel strategy.

Clean oral care brand RiseWell hired performance marketing agency Mason Interactive to deliver an omni-channel digital marketing strategy that targeted audiences in two ways. First, social prospecting ads in conjunction with Google shopping campaigns, drove awareness and new customer acquisition. Second, remarketing campaigns aimed at reaching amplified reach, raised average order value (AOV), and drove sales. Over the course of six months, RiseWell saw a 5.5X increase in sales, while significantly reducing advertising costs.

Mason Interactive specializes in partnering with retailers in the beauty and personal care sector, from established corporations like Walgreens to emerging brands like Lumity Life and Indie Lee. The agency creates digital marketing strategies that reach customers on every step of the journey, wherever they are, no matter the device. A thorough analysis of the target audience and their shopping journey enables this consumer-centric approach.

Today’s shopping journey: Discover to Purchase

Today’s shoppers are in discovery mode even if they don’t have an intent to make a purchase and their journey can start and end anywhere. There are thousands of unique paths to purchase.


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